Don’t Blame The United Airlines CEO for Outdated Business Practices: Airline Corporate Culture To Blame

United Airlines, (UAL) CEO, Oscar Munoz has taken a beating on social media lately. On Sunday, April 9, 2017, a passenger was forcibly removed from an overbooked plane leaving Chicago’s Ohare International Airport.

The footage was posted on social media and the video went viral. As a result, United Airlines stock dropped 4%, wiping out a 500 million dollar market cap.

Initially, Munoz and his team, defended the United Airlines team, stating that his company was investigating the incident and that his employees went “above and beyond.” Munoz said he was “upset” to hear about the news, but that the “facts and circumstances are still evolving, especially with respect to why this customer defied Chicago Aviation Security Officers the way he did,” according to AP.

Audra Bridges, a Louisville inhabitant, posted the video on Sunday night to Facebook and gave her record of the flight Sunday night. Travelers were told at the entryway that the flight was overbooked and United offered $400 and a lodging stay. According to Bridges, not enough volunteers stepped forward and the offer was expanded to $800. Still there were not enough takers. At that point, Bridges stated, an administrator got on the plane and said a computer would choose four individuals to be removed from the flight. One couple was chosen first and left the plane, she stated, before the man in the video was approached by authorities.

I don’t personally know Munoz. We both share the same MBA program at Pepperdine, but beyond that, we don’t have much in common.

But, I think there is more to blame than to simply toss the CEO aside. We live in a free marketplace. United’s agreement of carriage gives them the capacity to continue expanding its offer cost until it got enough volunteers.

If United had increased their offer, eventually, there would have been a point within the market where several passengers would rush to surrender their seats. Whatever that price is anyone’s guess: It could have been $1,000, $2,000 or even $5,000. But what we do know from basic economics is that there would be a price point that would get the results.

The U.S. Department of Transportation said it is reviewing the incident. “While it is legal for airlines to [involuntarily] bump passengers from an oversold flight when there are not enough volunteers, it is the airline’s responsibility to determine its own fair boarding priorities,” the DOT said in a statement.

I agree that the CEO should be held accountable, but I also believe the short – sighted, outdated business practice of ejecting passengers with some airlines needs to be re-examined.

It is a business practice embedded into the airline industry’s culture.  JetBlue Airways promotes that it doesn’t overbook flights, yet the carrier still saves the privilege in its agreement.

Delta Air Lines considers check-in requests and loyalty status, and which traveler is selected to sit in. The airline  transporter says it makes special cases for individuals with disabilities, unaccompanied minors and individuals from the military.

American Airlines says it denies boarding based on order of check-in, but will also consider “severe hardships,” ticket cost and status within the carrier’s loyalty program.

Social media is not going anywhere. Airlines and corporate culture need a basic review of economics.

Pay the price now to ejected passengers or risk of having PR fiascos, and falling stock prices.

Our Newest Partner – Digital Marketer

Friends, family, clients and colleagues:

The digital space is evolving, but you don’t have time to follow the latest trends.

Smart business owners understand leverage and smart owners leverage other people’s marketing data and tactics.

We want you to stick to what you do best. Run and Manage your business.

As your trusted consultants, let us handle the digital stuff.

How?

MarkArcher.com has partnered with some of the best partners in the business. Digital Marketer

I’ve known Digital Marketer co-founder, Ryan Deiss for awhile (well, not personally) but I was following him when he was selling information products online.

In fact, I still remember the day his partner, Perry Belcher announced his retirement  into the world of consulting.

Now, he and Perry have co-founded one of the most respected digital marketing training companies around.

I’m upgrading all of the certificates so you can be confident that you are working with only professionals.

Additionally, any junior consultants that is on Mark’s staff will be certified.

It is one more way to guarantee results for our clients.

Contact us here to see if we can help you or your business.

 

 

 

 

 

 

 

 

How to Delete an Account in Google Analytics

How to Delete a site in Google Analytics

 

 

 

 

 

As solid as G is with most of its products, sometimes it’s user interface is not so intuitive. The company surrounds itself with smart Engineers.

(Off Topic) Good article on what Google looks for when hiring Engineers.

Here is a step by step process on how to rid your client’s web properties.

  1. Remove the code from your website.
  2. Login to Google Analytics

3. Click Admin

4. In the ACCOUNT column, use the menu to select the account you want to delete.

5. In the ACCOUNT column, click Account Settings.

 

 

 

 

 

 

6. Click Move account to Trash Can

7. Click the blue button, Move to Trash.

8. You’re Done.

Ultimate WordPress Ping List

What in the world is a Ping List?

Ok, here’s the skinny.

When you ping a service through your self hosted WordPress blog on your Ping List, you tell the world that your site, feed (RSS) or podcast has been updated.

Why should you care? More Traffic.

My list is a compilation of Brian Jackson’s WordPress Ping List and a few others from various sources.

Ping List

 

 

 

 

 

 

 

 

 

 

 

 

 

To change your Ping List in your wordpress site, follow the steps below.

-Login to your WordPress Site.

-Copy my Ping List Above

-Click on Settings

settings

 

-Then Click on Writing

Wordpress Writing

 

 

 

-Then cut and paste my list above and cut and paste

 

Ping List Shot

Let us know if you have any questions or concerns in the comments below.

Shark Tank’s Johnny Georges Inspires A Shark To Invest In His Tree T-Pee Business

“When good people come together for a noble cause , great things happen.” –Johnny Georges, Tree T-Pee Founder

Who says business is cold and cruel? In fact, I would argue that great businesses are not cruel at all. The great businesses Serve. And they Serve Well.

In the world of free markets, some have said that money or profits is merely a by-product of the work that is produced. In other words, the more people that are served, the greater the profits.

Shark Tank is a TV show produced by Mark Burnett, the producer British born Hollywood producer of Survivor, The Apprentice, The Voice, The Sing Off, Shark Tank [Wikipedia]

The premise of Shark Tank is that business owners and entrepeneurs pitch their idea or business to a panel of sharks. The sharks invest their own money in exchange for a piece of the business.

The “sharks” often find weaknesses and faults in an entrepreneur’s concept, product, or business model.  Some of the shark investors such ass Kevin O’Leary,  can be brutal and show no patience even for tales of hardship.

In this episode watch Johnny Georges pitch his business to the Sharks. It shows that doing business for a just cause can be profitable.The Tree T Pee is a water containment system that saves water, protects trees from frost and grows stronger trees.

The Shark that partnered with Johnny is John Paul DeJoria, who just came to Shark Tank as a guest Shark.

Khan Academy

Khan Academy is a non-profit educational organization created in 2006 by educator Salman Khan to provide “a free, world-class education for anyone, anywhere.”

The organization produces micro lectures in the form of YouTube videos.  In addition to micro lectures, the organization’s website features practice problems and tools for educators. All resources are available for free to anyone around the world.