Don’t Confuse Veteran’s Day With Memorial Day

Posted in Personal

In 2014, I read a post in the San Diego Union Tribune that pointed out that many don’t know the difference between Memorial Day and Veteran’s Day.

In summary, here is the difference:

Screen Shot 2014-11-11 at 1.41.59 PM
On Memorial day we honor those who made the ultimate sacrifice. On Veterans day, we honor those who came home.

Happy Veteran’s day to all of our Veterans and Families.
#veterans

Watch The 1% Challenge Occupy Wall Street Protestors–How Peter Schiff educates misguided people at occupy wall street.

Posted in Business, Wealth

 

Peter Schiff is host of The Peter Schiff Show, an audio show broadcast on terrestrial and internet radio and was formerly host of an internet podcast called Wall Street Unspun now archived as podcasts.

Schiff acquired significant internet fame for correctly predicting in 2005-2007 the collapse in U.S. housing prices that would occur in 2008 and the global financial crisis that would ensue. In 2010, Schiff ran in the Republican primary for the United States Senate seat in Connecticut, but lost to Linda McMahon.

Schiff is known for his bearish views on the US economy and US dollar, and his bullish views on commodities, foreign stocks and foreign currencies. Schiff also voices strong support for the Austrian School of economic thought, first introduced to him by his father Irwin.[1]

[1] Wikipedia, Peter Schiff, http://en.wikipedia.org/wiki/Peter_Schiff

A Personal Letter To Zach Sobiech

Posted in Personal

Dear Zach

We never met, but we feel like we know you. You are a leader.

You’ve inspired us to look at the brighter side of things.

You’ve taught us that life is not about wins or losses, or success or failures, but it is more about appreciating the gift of life.

Godspeed, Zach, tell us how the view looks from the clouds above.

-M.A.

In 2009, at aged 14, Zach was diagnosed with Osteosarcoma. Several operations and bouts of chemotherapy followed, but in May 2012 his doctors told him that the cancer had spread and that he only had a few months to live.

In the fall of 2012, Zach Sobiech amazed those around him with his love of life and music. His song, “Clouds” – which he posted on YouTube – exploded and went viral.

On Monday, May 20, 2013 at the age of 18, Zach’s body body was too frail to continue and he passed away.

Zach and his family inspired all of us as they confronted his diagnosis and subsequent treatment.

The 7 Layered Cake of Marketing

Posted in Business

“Business has only two functions – marketing and innovation.”
Milan Kundera

If you own a business, manage a business, or want to start a business, you need to know marketing.

Good marketers study their products or service and understand marketing.

Great marketers study their clients, adapt and refine their product or service so it fits well with the client.

The great marketers also utilize all 7 marketing mediums.

If you can use all 7 mediums, I promise you will see an increase in traffic, conversions and sales.

Let’s start briefly discussing the various mediums and how you can begin to use one to feed off another.

The 7 different marketing mediums are as follows:

1. Internet

2. Television

3. Radio

4. Trade Shows or Seminars

5. Direct Mail

6. Sales People or (telemarketing)

7. Print /and or Brochures and Promo Pieces

So, the key is to use all 7 to feed off one another.

For example, a targeted, tracked and tested online advertising may have a “call to action” for the client to call inbound to a call center where #1 would leverage #6.

Another example which is common is to have the client go to a website following a radio or television commercial.

These strategies work. And the more you can use the strategies the better off you’ll be.

Here is a quick example of using 5 marketing weapons.

The Call to action is for the client to call inbound to a call center after they’ve heard a radio commercial.

Once the operator answers (inbound calls are so much easier than outbound calls) the operator can ask the client if they would like a free brochure and quickly tell them the benefit of this brochure and instant coupon.

Now, the company has the client’s name and address, the company can include #7 and have a printed call to action for the client to logon to the company website to learn even more information.

After a few days, the company can thank the company and start with a direct mail campaign and invite the client to a free trade show or seminar.

Its very powerful.

The problem is most companies focus on one or maybe two of these strategies and become complacent (me included)  Get creative, track and test your efforts.