by : Mark Archer Leave a comment
A Personal Letter To Zach Sobiech

Dear Zach

We never met, but we feel like we know you. You are a leader.

You’ve inspired us to look at the brighter side of things.

You’ve taught us that life is not about wins or losses, or success or failures, but it is more about appreciating the gift of life.

Godspeed, Zach, tell us how the view looks from the clouds above.

-M.A.

In 2009, at aged 14, Zach was diagnosed with Osteosarcoma. Several operations and bouts of chemotherapy followed, but in May 2012 his doctors told him that the cancer had sprea

 
 
by : Mark Archer Leave a comment
The 7 Layered Cake of Marketing
 

“Business has only two functions – marketing and innovation.”
Milan Kundera

If you own a business, manage a business, or want to start a business, you need to know marketing.

Good marketers study their products or service and understand marketing.

Great marketers study their clients, adapt and refine their product or service so it fits well with the client.

The great marketers also utilize all 7 marketing mediums.

If you can use all 7 mediums, I promise you will see an increase in traffic, conversions and sales.

Let’s start briefl

 
by : Mark Archer Leave a comment
Business is not a Sprint: It is a marathon
 

My wife, Elisabeth completed her second marathon in San Diego in 2007.

As I watched the thousands of people cross the finish line, I had a couple of observations. See if my business metaphors might  resonate with your own business or service.

Committing to run a marathon is the easy part. Preparing and training is sometimes difficult, tedious and outright annoying.

In the end, though I watched many smiling faces cross the finish line.  Sometimes success is the best medicine for pain.   Business Lesson:   Plan, Plan, Plan for your business. Track and Test your results and push thr

 
 
 
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