Micro Content Basics
When I was a kid, my father had a large bookshelf with reference books and an Encyclopedia. He was a math major and served over 20 years and retired as US Navy Commander.
I once asked him, how in the world do you read all that stuff?
He said, nobody does or can, but if you know where to look it up, you can always find the information.
Thirty years later, we live in a world where we don’t need Encyclopedias anymore.
We now have this cool thing called the Internet, that is really just beginning to shape our future (another discussion on how the internet is still in its infancy)
We are inundated with up to 5,000 messages a day and because of this onslaught of information, we need to rethink our messages and content.
Quicker Tv shows.
Hourly sound bytes.
Micro Content will be engine.
Faster, Funnier will be the mantra.