Oren Kraft (@pitchanything on Instagram) calls this concept frame control.
The idea of the book Pitch Anything is that you can use modern psychology (which Oren has spent thousands of hours studying) to pitch your product or service and close the sale by using the basic conditions of human psychology.
All negotiations start and begin with frame controls.
Example: A power frame is when a powerful manager, boss or venture capitalist interrupts your pitch and flow to get to the bottom line. We’ve all been in this situation and most of us have not been properly trained to handle this situation.
I highly recommend this book if you want to grow, and scale your business.
One of the main precepts of frame control is that you’re the prize.
Basically, They Need You More Than You Need them.
Every day we have an opportunity to improve our skillsets, and get better, healthier and richer.
Check it out and tell me what you think.