The Art of Frame Control

Oren Kraft (@pitchanything on Instagram) calls this concept frame control.

The idea of the book Pitch Anything is that you can use modern psychology (which Oren has spent thousands of hours studying) to pitch your product or service and close the sale by using the basic conditions of human psychology.

Frame Control

All negotiations start and begin with frame controls.

Example: A power frame is when a powerful manager, boss or venture capitalist interrupts your pitch and flow to get to the bottom line.  We’ve all been in this situation and most of us have not been properly trained to handle this situation.

I highly recommend this book if you want to grow, and scale your business.

One of the main precepts of frame control is that you’re the prize.

Basically, They Need You More Than You Need them.

Every day we have an opportunity to improve our skillsets, and get better, healthier and richer.

Check it out and tell me what you think.


followers on instagram

1,000 Followers on Insta

They say earning the first million dollars is the hardest.

Why is that?

Because we are learning and failing falling forward.

I started putting energy into instagram only a few weeks ago.

Those weeks have been such a huge learning curve-
-I had to pick my content. I had to find the right niche.
-I had to learn the tools to make the process
-I had to learn about hashtags that aren’t too spammy.
-So on this day as I go over 1,000 followers I say thank you for trusting me.
-I promise to place value to our tribe.

I’m still learning, but the one thing, is that I guarantee you the second and third thousand followers will be much easier.


Micro Content Basics

Micro Content Basics

When I was a kid, my father had a large bookshelf with reference books and an Encyclopedia. He was a math major and served over 20 years and retired as US Navy Commander.

I once asked him, how in the world do you read all that stuff?

He said, nobody does or can, but if you know where to look it up, you can always find the information.

Thirty years later, we live in a world where we don’t need Encyclopedias anymore.

We now have this cool thing called the Internet, that is really just beginning to shape our future (another discussion on how the internet is still in its infancy)

We are inundated with up to 5,000 messages a day and because of this onslaught of information, we need to rethink our messages and content.

Shorter messages.

Quicker Tv shows.

Hourly sound bytes.

Micro Content will be engine.

Faster, Funnier will be the mantra.

billboard agency

The Death of the Outdoor Billboard

The Death of the Outdoor Billboard

According to the Outdoor Advertising Association of America, the nation’s leading billboard agency, the billboard industry has grown in revenue since 2016.

The Association continually promotes promising futures for their major advertising partners, including Mc Donald’s, Coca – Cola and other leading brands.

However, I think the fancy MBA types and nerds crunching the data  are looking at this from an myopic point of view.

The billboard or outdoor advertising media space is a 8 billion industry; but if you don’t think that the billboards will be dominated by internet advertising in the next five years, we should have a casual debate.

Before you enter the ring, however, I want to remind you that self – driving cars are coming. In  my opinion, most drivers won’t be looking around and staring at billboards anymore.

So what’s my point?

There is a tidal wave coming of advertising revenue that will need to be placed rather quickly.

We have been skipping through tv commercials since Tivo entered the market, and Google Pay Per Click advertising has dominated the first half of this decade.

Facebook ads are extremely affordable right now and Instagram is fine tuning their platform.

Get ahead of the market.

It is extremely easy to get started with your digital marketing campaigns.

Even if you don’t do business with our agency, Red Trolley Consulting, reach out and find an agency that can hook you up.