Eric Ries – Science and vision are not…


“Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: ‘If entrepreneurship was a science, then anyone could do it.’ I’d like to point out that even science is a science, and still very few people can do it, let alone do it well.”
-Eric Ries

Eric Ries – Famous pivot stories are often…


“Famous pivot stories are often failures but you don’t need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision – a way to be more successful – they have to remain nimble enough to take it.”
-Eric Ries

Eric Ries – There was a study done…


“There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same time as Henry Ford there were something like 500 automotive companies that got funded, had the internal combustion engine, had the technology, and had the vision. Sixty percent of them folded within a couple of years.”
-Eric Ries

Eric Ries – Customers don’t know what they…


“Customers don’t know what they want. There’s plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, ‘Would you buy my product if it had these three features?’ or ‘How would you react if we changed our product this way?’ is a waste of time. They don’t know.”
-Eric Ries