Micro Content Basics

Micro Content Basics

When I was a kid, my father had a large bookshelf with reference books and an Encyclopedia. He was a math major and served over 20 years and retired as US Navy Commander.

I once asked him, how in the world do you read all that stuff?

He said, nobody does or can, but if you know where to look it up, you can always find the information.

Thirty years later, we live in a world where we don’t need Encyclopedias anymore.

We now have this cool thing called the Internet, that is really just beginning to shape our future (another discussion on how the internet is still in its infancy)

We are inundated with up to 5,000 messages a day and because of this onslaught of information, we need to rethink our messages and content.

Shorter messages.

Quicker Tv shows.

Hourly sound bytes.

Micro Content will be engine.

Faster, Funnier will be the mantra.

Our Newest Partner – Digital Marketer

Friends, family, clients and colleagues:

The digital space is evolving, but you don’t have time to follow the latest trends.

Smart business owners understand leverage and smart owners leverage other people’s marketing data and tactics.

We want you to stick to what you do best. Run and Manage your business.

As your trusted consultants, let us handle the digital stuff.


MarkArcher.com has partnered with some of the best partners in the business. Digital Marketer

I’ve known Digital Marketer co-founder, Ryan Deiss for awhile (well, not personally) but I was following him when he was selling information products online.

In fact, I still remember the day his partner, Perry Belcher announced his retirement  into the world of consulting.

Now, he and Perry have co-founded one of the most respected digital marketing training companies around.

I’m upgrading all of the certificates so you can be confident that you are working with only professionals.

Additionally, any junior consultants that is on Mark’s staff will be certified.

It is one more way to guarantee results for our clients.

Contact us here to see if we can help you or your business.

Digital Marketer









How to Delete an Account in Google Analytics

delete account in Google analytics






As solid as G is with most of its products, sometimes it’s user interface is not so intuitive. The company surrounds itself with smart Engineers.

(Off Topic) Good article on what Google looks for when hiring Engineers.

Here is a step by step process on how to rid your client’s web properties.

  1. Remove the code from your website.
  2. Login to Google Analytics

delete account in Google analytics

3. Click Admin

4. In the ACCOUNT column, use the menu to select the account you want to delete.

5. In the ACCOUNT column, click Account Settings.
delete account in Google analytics







6. Click Move account to Trash Can

7. Click the blue button, Move to Trash.

8. You’re Done.

WordPress Ping List

Ultimate WordPress Ping List

What in the world is a Ping List?

Ok, here’s the skinny.

When you ping a service through your self hosted WordPress blog on your Ping List, you tell the world that your site, feed (RSS) or podcast has been updated.

Why should you care? More Traffic.

My list is a compilation of Brian Jackson’s WordPress Ping List and a few others from various sources.

WordPress Ping List














To change your Ping List in your WordPress site, follow the steps below.

-Login to your WordPress Site.

-Copy my Ping List Above

-Click on Settings

settings - WordPress Ping List


-Then Click on Writing

Wordpress Writing- WordPress Ping List




-Then cut and paste my list above and cut and paste


WordPress Ping List

Let us know if you have any questions or concerns in the comments below.